The Past Went That=A-Way

You can't navigate into the future by gazing into the rear-view mirror.

“The medium is the message: Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication.”

– Marshall McLuhan, The Medium is the Massage (1964)

And the greatest myth of the ‘Do It Yoursel’ era is…. actually doing it yourself.

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As anybody with a digital gizmo and an Internet connection should know by now, the media environment has changed.

In the old, centralized “broadcast” model, the blockbuster mentality ruled, the lowest common denominator prevailed, and “stars” were born.

The new environment is decentralized and personalized.  Now, anybody who has something to say — and can say it well enough — can find an audience that wants to hear, see, or read it.

Our job is to help artists in whatever medium find that audience.